There’s a saying that goes “You can only sell your business with the knowledge that you possess”. Only you can fully understand your business. Take this opportunity to discover the strengths and weaknesses of your company. Go back to your business plan from time to time to revise and improve it as your business continues...
It’s going to be difficult for your fashion business dreams to become a reality if you don’t have enough money to fuel your business. Understanding all the finances will make you well prepared to factor everything into your weekly, monthly and annual budget. What is enough budget to begin with anyway? Making sure that you...
Ok, so you’ve decided to name your brand name with your full name. Good for you. While there are likely a lot of good things that come from doing so, there is a lot of bad at the same time if you decide to use your name. Here are the 3 Pros and 3 Cons...
A brand’s name is almost everything to itself. Having a strong and memorable name that sticks to a consumer’s mind shows the start of a great brand which lets your customers remember you easily while you’re building a connection instantaneously. Your brand’s logo and name are essential to creating your overall brand image, so make...
Continuing on yesterday’s blog on how to have a single direct message to your consumers, we talk about the challenges to overcome in today’s ever evolving world of fashion business. I’ve listed down 4 challenges a brand has to overcome for their business to succeed continuously. 1. BALANCING BETWEEN CREATIVITY AND CONSISTENCY – It’s really...
For a brand to remain relevant and keep growing it’s fanbase, it has to relay a single direct message to it’s consumers. The key to building and maintaining a strong brand is through consistent messaging. Each brand new Season, every part of your business should be consistent with your core brand values. (Read my previous...
Let’s get things straight. Packaging plays a huge part of branding. If you noticed the most successful brands have it all down to the smallest details when it comes to packaging, especially now that the online experience is such a major cog in retail business. Doing it correctly can enhance your brand image and leave...
Following through yesterday’s blog on your brand value worksheet, we talk about setting a brand tone. When you present a product with different writing styles and combination of words, it can create different perceptions of the same item to customers. Make sure to talk about your brand, the collections or products in a way that...
If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not...
I understand how branding can be vague and quite a challenge when starting. It just touches too many moving parts of a company’s overall look and feel. In here, I will show you a simple guide I use to show the 8 elements when building your own brand. Let’s start with the 2 EXTERNAL ELEMENTS...
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