Here is a list of important abbreviations in the fashion business to know, so you don’t have to pretend knowing it when someone in the design department asks you for your “POM, BOM or UOM for your CNST”. PLANNING AND DESIGN USP – Unique Selling PointCNST – Chain Stitch is a series of stitches that...
One thing that stands out for me when I help entrepreneurs start their own small business is that their branding and logo don’t exactly meet eye to eye. It’s a common problem. I’ve seen brands that have approached me and my first reaction is a face palm, like, “what were you thinking?”. The thing is,...
Did you even wonder why some brands make a killing off of their products just because of their name or just a certain product that only them does so well? It’s because they have a “USP” or Unique Selling Proposition. So what is your business’s USP then? To answer that big question is your baby...
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