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MASTER YOUR MENTAL STRENGTH

I recently completed reading a good eye opening book from Amy Morin who is a licensed clinical social worker, college psychology instructor and psychotherapist. In the book “13 things mentally strong people don’t do”, Amy focuses on talking about mental strength on a global level. In these times where the global pandemic has caused us…

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HOW TO NAME YOUR BUSINESS

A brand’s name is almost everything to itself. Having a strong and memorable name that sticks to a consumer’s mind shows the start of a great brand which lets your customers remember you easily while you’re building a connection instantaneously. Your brand’s logo and name are essential to creating your overall brand image, so make…

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THE CHALLENGE FOR EVERY BRAND TO OVERCOME

Continuing on yesterday’s blog on how to have a single direct message to your consumers, we talk about the challenges to overcome in today’s ever evolving world of fashion business. I’ve listed down 4 challenges a brand has to overcome for their business to succeed continuously. 1. BALANCING BETWEEN CREATIVITY AND CONSISTENCY – It’s really…

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HOW YOUR BRAND CAN STAY CONSISTENT

For a brand to remain relevant and keep growing it’s fanbase, it has to relay a single direct message to it’s consumers. The key to building and maintaining a strong brand is through consistent messaging. Each brand new Season, every part of your business should be consistent with your core brand values. (Read my previous…

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BRAND PACKAGING CHECKLIST

Let’s get things straight. Packaging plays a huge part of branding. If you noticed the most successful brands have it all down to the smallest details when it comes to packaging, especially now that the online experience is such a major cog in retail business. Doing it correctly can enhance your brand image and leave…

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BRAND VISUAL GUIDELINES

Here’s a simple guide to build your brand visuals to making a memorable first impression to people. You should take time needed to fine-tune what your customers see first and how they interact with your brand. I’ll break it down to 3 parts: 1 Brand Logo, 2 Corporate Colors Breakdown and 3 Typography. If you…

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HOW TO SET YOURSELF UP TO SLEEP EARLIER

Following through on yesterday’s blog on the reasons why you can’t sleep at night, which is primarily due to us using our phones at night to “help us fall asleep”, which I also explained why it’s doing the reverse to us. I researched on how we can prepare ourselves to be able to sleep earlier…

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THE REASON WHY YOU CAN’T SLEEP AT NIGHT

Do you find yourself sleepy by 11pm but still up by 3am? You are not alone. Every night, about 2 to 3 hours before you go to bed, a tiny gland in our brain begins to release a hormone called melatonin. Melatonin tells your body that it’s nighttime and makes you sleepy. When daylight hits,…

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HOW YOU CAN SET A TONE FOR YOUR BRAND

Following through yesterday’s blog on your brand value worksheet, we talk about setting a brand tone. When you present a product with different writing styles and combination of words, it can create different perceptions of the same item to customers. Make sure to talk about your brand, the collections or products in a way that…

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HOW TO DEFINE YOUR BRAND WITH JUST 3 WORDS

If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not…

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