Continuing on yesterday’s blog on how to have a single direct message to your consumers, we talk about the challenges to overcome in today’s ever evolving world of fashion business. I’ve listed down 4 challenges a brand has to overcome for their business to succeed continuously. 1. BALANCING BETWEEN CREATIVITY AND CONSISTENCY – It’s really...
Here’s one thing I wish I learned when I was 16 years old and full of imagination, and I want to share it to you, my young reader. Always remember that you have the best ideas inside you. The opinions of other people surrounding you are mostly noise that is more distraction than helpful. You...
Did you even wonder why some brands make a killing off of their products just because of their name or just a certain product that only them does so well? It’s because they have a “USP” or Unique Selling Proposition. So what is your business’s USP then? To answer that big question is your baby...
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