Posts by Tagthe business of fashion

I’m not sure if everyone realizes this, but there isn’t a “ONE SIZE FITS MOST” way of marketing to people, especially when it comes to age demographics. Various demographics come from different social environments which has shaped how they interact and see the world. Knowing who you want to target needs to be clear. For...
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The various parts of the world specifically produces the best qualities of fabrics as their specialty. It’s worth remembering the best and most economical countries to choose from when sourcing fabrics for your own collection. Here are the list of countries and what types of fabrics they produce the best or are famous for: 1....
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A crucial part in creating a collection for your business is finding quality materials at the best price possible. In here, we’re going to talk about the 5 material sourcing options, to know which ones fit your brand’s needs for your fashion business. 1. FABRIC MILLS – Sourcing directly from mills is the best option....
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Continuing from the last article about working with manufacturers, we talk about the types of factory services, challenges and the difference between local and overseas suppliers to work with for your fashion business. Here are the 2 types of factory services: 1. Full Package Service (FP) – It’s the simplest and straightforward choice for designers...
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Selecting how and where to manufacture your products will give your brand an edge. These are some of the most important decisions you will have to make for your company. Let’s talk about sourcing factories and the selection process. SOURCING FACTORIES: 1. ASK FOR RECOMMENDATIONS – Asking for recommendations from your peers in the apparel...
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This right here is the least glamorous process in the fashion business: The production process. It’s also one of the most important parts. There are 12 important steps in production and we’re going to go describe each one of them because I want to make sure that you have a lot of time to manage...
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In an entire collection, each item has a different purpose. A lot of the items don’t serve the same purpose. Some pieces are great at attracting traffic or eyeballs, some pieces are going to help raise your profit margins. There’s a strategy that all the successful fashion brands do to decide which designs get to...
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Here is a list of important abbreviations in the fashion business to know, so you don’t have to pretend knowing it when someone in the design department asks you for your “POM, BOM or UOM for your CNST”. PLANNING AND DESIGN USP – Unique Selling PointCNST – Chain Stitch is a series of stitches that...
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What affects your profits directly are the performance of your sales. Also, when you measure the performance of every piece that you sell in your collection, you can see what works and what doesn’t, so that you can make smarter decisions that are more calculated in detail moving forward. In this blog, I’ll share with...
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In all business sizes, there are plenty of hidden costs, and that can be a huge problem. The money you have set aside based on your calculations could be cut short because of these unexpected costs. Here are 8 way to can be better prepared for all the hidden or not too obvious costs of...
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An extremely important part of maintaining the long-term success of your business is being able to manage your financial status. Now I can being a creative person, this task can be tedious, but it’s an important one. Not everyone has a friend (or a wife in my case) that’s great at both. What is Bookkeeping?...
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