'; business of fashion Archives - Antonio Aguirre Jr

Posts by Tagbusiness of fashion

A brand’s name is almost everything to itself. Having a strong and memorable name that sticks to a consumer’s mind shows the start of a great brand which lets your customers remember you easily while you’re building a connection instantaneously. Your brand’s logo and name are essential to creating your overall brand image, so make...
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Continuing on yesterday’s blog on how to have a single direct message to your consumers, we talk about the challenges to overcome in today’s ever evolving world of fashion business. I’ve listed down 4 challenges a brand has to overcome for their business to succeed continuously. 1. BALANCING BETWEEN CREATIVITY AND CONSISTENCY – It’s really...
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For a brand to remain relevant and keep growing it’s fanbase, it has to relay a single direct message to it’s consumers. The key to building and maintaining a strong brand is through consistent messaging. Each brand new Season, every part of your business should be consistent with your core brand values. (Read my previous...
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If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not...
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I understand how branding can be vague and quite a challenge when starting. It just touches too many moving parts of a company’s overall look and feel. In here, I will show you a simple guide I use to show the 8 elements when building your own brand. Let’s start with the 2 EXTERNAL ELEMENTS...
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