THE 30 SECOND RULE EXPLAINED – What’s the first thing you do when you meet somebody for the first time? Most people focus on making themselves look good in front of the others. Some, like me, practice the reverse. It’s called the 30 SECOND RULE and this is how it works. The key to the...
FAILURE: YOUR BEST FRIEND – I don’t have a best friend. I have friends and close friends, but no best friend. But one thing that I do have is a lot of failures. I’ve been so open about the many failed businesses I’ve had over the decades. Those failures sharpened my saw to what it...
In marketing, great companies invest well in a good copywriter because their story potentially touches the hearts and minds of the masses. Typically, a sales agent will be able to contact customers one at a time, whereas a copywriter can reach all of them all at the same time using communication channels such as but...
in Business, Life Deck Notes, Personal Development, Self-help YOUR REPUTATION IS YOUR PERSONAL BRAND
In case you didn’t know this by now, your reputation is everything. It is your brand. It’s how you are judged by your character and how you’re seen by people. When you have a poor reputation, you will find it difficult to keep a nice job, lead a start-up company or just be able to...
A crucial part in creating a collection for your business is finding quality materials at the best price possible. In here, we’re going to talk about the 5 material sourcing options, to know which ones fit your brand’s needs for your fashion business. 1. FABRIC MILLS – Sourcing directly from mills is the best option....
Continuing from the last article about working with manufacturers, we talk about the types of factory services, challenges and the difference between local and overseas suppliers to work with for your fashion business. Here are the 2 types of factory services: 1. Full Package Service (FP) – It’s the simplest and straightforward choice for designers...
Selecting how and where to manufacture your products will give your brand an edge. These are some of the most important decisions you will have to make for your company. Let’s talk about sourcing factories and the selection process. SOURCING FACTORIES: 1. ASK FOR RECOMMENDATIONS – Asking for recommendations from your peers in the apparel...
This right here is the least glamorous process in the fashion business: The production process. It’s also one of the most important parts. There are 12 important steps in production and we’re going to go describe each one of them because I want to make sure that you have a lot of time to manage...
Financial success comes in a variety of random unplanned ways. Some could win the lottery, but even those lottery winners all need a plan to stop their newfound wealth to disappear through their fingers. Which is usually the case. Every noteworthy accomplishment starts life as a simple goal which turns into specific action plans. Wealth...
Don’t you just hate it when you are called by the wrong name? Or how about when you have to kindly correct the person and spend time with them, and they still get your name wrong? How about a person you haven’t seen in a long time, but they remember your name? It feels good...
What affects your profits directly are the performance of your sales. Also, when you measure the performance of every piece that you sell in your collection, you can see what works and what doesn’t, so that you can make smarter decisions that are more calculated in detail moving forward. In this blog, I’ll share with...
Many fashion businesses look like they’re doing just fine, but they end up bankrupt because basically their cash coming in does not cover the amount of cash going out. Your profits are meaningless without a contained cash flow. In this blog, we will discuss what’s a Cash Flow Cycle, improving your Cash Flow and avoiding...
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