Selecting how and where to manufacture your products will give your brand an edge. These are some of the most important decisions you will have to make for your company. Let’s talk about sourcing factories and the selection process. SOURCING FACTORIES: 1. ASK FOR RECOMMENDATIONS – Asking for recommendations from your peers in the apparel...
A brand’s name is almost everything to itself. Having a strong and memorable name that sticks to a consumer’s mind shows the start of a great brand which lets your customers remember you easily while you’re building a connection instantaneously. Your brand’s logo and name are essential to creating your overall brand image, so make...
In everyone’s fashion journey, there will be a great deal of people within the fashion industry that you’ll get to meet or better yet, one or a few of them will be a role that YOU will have to perform to survive! Some will become your team members, but most likely, you will encounter at...
Being an entrepreneur is difficult to do. It’s a life sentence. It’s like being the captain of a ship without a fixed destination. The goal is to keep looking for the next viable stop and to survive. It’s not always smooth sailing. I found it the hard way being an entrepreneur in fashion business, and...
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