THE PROBLEM WITH USING YOUR OWN NAME AS THE BRAND NAME

THE PROBLEM WITH USING YOUR OWN NAME AS THE BRAND NAME

Ok, so you’ve decided to name your brand name with your full name. Good for you. While there are likely a lot of good things that come from doing so, there is a lot of bad at the same time if you decide to use your name. Here are the 3 Pros and 3 Cons of using your own name as the brand name for business.

PROS

1. It’s unique, that’s certain. As long as your first and/or last name isn’t so common like John Reyes or Maria Tan, you’re good. People will remember it and won’t confuse you with other brands.

2. Your brand reputation grows with your name’s reputation. The success that your brand name brings is directly linked to you, so your reputation and fame both follow suit, even if you decide to change careers or business.

3. It connects to personal success. People can relate to your brand easily if you or your business gains popularity as your brand is closely related to you.

CONS

1. This can get tricky to remember. If having a name that is too long, with plenty of syllables, hard to spell, difficult to pronounce or too ordinary, chances are that your customers could have a difficult time remembering your brand name.

2. It makes it too personal. Just as the pros 2 and 3 are good for your name, it’s a double edged sword too. Your brand’s failure will be directly linked to your name. So when your brand gets some negative press or starts getting a bad rep, it will be directly connected or associated with your name personally.

3. You risk losing control of your whole name once your name is registered as a trademark. It does not belong to you anymore. Sounds funny right? But yeah, you might not be able to put your name as a personal brand any longer if ownership changes in the future in case of a buyout or a takeover. You’ll probably have to differentiate your name eventually instead. That sucks, right?

Question of the day: Name a brand that’s the name of the founder also.

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What people talk 1 Comment

December 14, 2020 Khel Lawrence

The only brand I can think of is Air Jordans named after Michael Jordan

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