Let’s get things straight. Packaging plays a huge part of branding. If you noticed the most successful brands have it all down to the smallest details when it comes to packaging, especially now that the online experience is such a major cog in retail business. Doing it correctly can enhance your brand image and leave...
If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not...
As a brand consultant for companies, I know for a fact how important branding is. The important thing in branding is that it is an opportunity to create your company’s personality and make a closer connection with your customers. The key to strong fashion branding is through differentiating your brand from the rest of the...
I keep talking about how important branding is and here’s what I learned being so brand conscious myself as a kid growing up due to 3 things: 1. Family influence 2. Peer Pressure studying in a private school and 3. Marketing influence (TV, Billboards, Magazine). So many people tend to buy brand names no matter...
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