If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not only will it be the easiest way to convey your brand’s key message, but it will become the simplest way for customers to describe your brand.
Below are 150 words that can describe any fashion brand. I want you to pick 3 words from the list to set your own core brand values and keep them. But before you do that, I want you to take note of these 3 things: 1. Make it short and memorable 2. Easy to explain by itself and 3. Consistent with your brand’s image. Now these 3 words will and could change over the course of period of your brand’s growth or evolution, which is fine. You should be able to bookmark this page and go back to this if you need a guide for your brand if ever you think you’re getting lost, or you feel like it has grown since you first picked 3 words here. Ready? Let’s do this!
- Adventurous
- Affordable
- Aggressive
- Amazing
- Androgynous
- Anonymity
- Approachable
- Athletic
- Audacious
- Avant-Garde
- Awesome
- Balanced
- Beautiful
- Bespoke
- Bold
- Bodacious
- Calm
- Casual
- Charismatic
- Change
- Cheerful
- Classic
- Clean
- Clarity
- Compassionate
- Confident
- Contemporary
- Controlled
- Controversial
- Convenient
- Cool
- Courageous
- Crafty
- Creative
- Craftsmanship
- Curious
- Cute
- Cutting-edge
- Daring
- Decadent
- Determined
- Different
- Diverse
- Durable
- Dynamic
- Eccentric
- Eclectic
- Eco-conscious
- Elegant
- Emotional
- Energetic
- Enthusiastic
- Ephemeral
- Ethnic
- Excellent
- Exciting
- Exclusive
- Exotic
- Experimental
- Expressive
- Extravagant
- Extroverted
- Exploring
- Fabulous
- Fair
- Fearless
- Feminine
- Fierce
- Flexible
- Freedom
- Fresh
- Fun
- Functional
- Futuristic
- Generous
- Glamorous
- Gorgeous
- Graceful
- Happy
- Historic
- Heritage
- Honest
- Humble
- Improvement
- Independent
- Innovative
- Inspiring
- Instinctual
- Intelligent
- Integrity
- Intuitive
- Liberal
- Loyal
- Lush
- Luxurious
- Masculine
- Mature
- Meticulous
- Minimal
- Modern
- Natural
- Orderly
- Organic
- Original
- Passionate
- Patriotic
- Perfect
- Pioneering
- Playful
- Positive
- Powerful
- Practical
- Protection
- Precise
- Provocative
- Performance
- Quaint
- Quality
- Quirky
- Radical
- Rational
- Rebellious
- Refined
- Reliable
- Responsible
- Retro
- Revolutionary
- Romantic
- Seductive
- Self-Actualized
- Self-Controlled
- Spirited
- Sensitive
- Sensual
- Serene
- Sexy
- Simple
- Sophisticated
- Streamlined
- Strong
- Sustainable
- Timeless
- Traditional
- Trendy
- True
- Unique
- Unisex
- Universal
- Versatile
- Young
There you go! If you picked more than 3 words, write them down and choose the top 3 words that you feel describes your brand the most, then just go with it! You’ll be amazed at the clarity that you will get once you are able to pick 3 words to describe your brand without the bells and whistles!
Tomorrow’s blog will cover how you can use these 3 words to set the tone for your brand.
Question of the day: Which 3 words did you choose to describe your brand?
December 14, 2020 Author Khel Lawrence
Creative
Natural
Organic
I chose these three since I am into food business. My menu offerings are Creative, in a sense that it is a fusion of different cuisines. Natural and Organic because all the ingredients I use are fresh and I do not use any additives.