Let’s get things straight. Packaging plays a huge part of branding. If you noticed the most successful brands have it all down to the smallest details when it comes to packaging, especially now that the online experience is such a major cog in retail business. Doing it correctly can enhance your brand image and leave...
It’s important to understand what is happening with your business. The first thing you should be doing is researching your competitors, studying your own brand’s strengths/weaknesses, so you can brainstorm and plan accordingly with your team. When you understand the entire business in and out, it makes it so much easier to work on what’s...
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