Many fashion businesses look like they’re doing just fine, but they end up bankrupt because basically their cash coming in does not cover the amount of cash going out. Your profits are meaningless without a contained cash flow. In this blog, we will discuss what’s a Cash Flow Cycle, improving your Cash Flow and avoiding...
An extremely important part of maintaining the long-term success of your business is being able to manage your financial status. Now I can being a creative person, this task can be tedious, but it’s an important one. Not everyone has a friend (or a wife in my case) that’s great at both. What is Bookkeeping?...
Pitching is all about having to create a winning impression when meeting possible investors. It’s transferring your enthusiasm, excitement and your clarity to the person you’re pitching to. It makes all the difference when it comes to the future of building your business and brand. You only have 1 shot at this. Make it count....
HOW TO FUND YOUR START-UP BUSINESS – It’s a mind boggling question for most people, I know. I’ve been there before. How do you even start a business with no funding available at all. You’re in luck. I’m here to give you 6 ways you can find the proper funding for your own business. It...
Are you in sales? Real Estate, Value Services, Investments, Bitcoins, Automotive, Insurance, “Financial Advising”, etc? Well you need to read this and share to your colleagues, because most of you are doing it WRONG. Here’s why: 5 things most people in sales SHOULDN’T do once they connect with you on ANY social media platform: Don’t...
There’s a saying that goes “You can only sell your business with the knowledge that you possess”. Only you can fully understand your business. Take this opportunity to discover the strengths and weaknesses of your company. Go back to your business plan from time to time to revise and improve it as your business continues...
Ok, so you’ve decided to name your brand name with your full name. Good for you. While there are likely a lot of good things that come from doing so, there is a lot of bad at the same time if you decide to use your name. Here are the 3 Pros and 3 Cons...
A brand’s name is almost everything to itself. Having a strong and memorable name that sticks to a consumer’s mind shows the start of a great brand which lets your customers remember you easily while you’re building a connection instantaneously. Your brand’s logo and name are essential to creating your overall brand image, so make...
For a brand to remain relevant and keep growing it’s fanbase, it has to relay a single direct message to it’s consumers. The key to building and maintaining a strong brand is through consistent messaging. Each brand new Season, every part of your business should be consistent with your core brand values. (Read my previous...
Following through yesterday’s blog on your brand value worksheet, we talk about setting a brand tone. When you present a product with different writing styles and combination of words, it can create different perceptions of the same item to customers. Make sure to talk about your brand, the collections or products in a way that...
If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not...
When you know how to identify your target customers, it’s going to be a lot easier to develop effective marketing strategies geared towards it. For it to be effective, it has to be clear and specific. It’s good to take note that keeping your target customers in mind when making business decisions. A couple of...
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