I understand how branding can be vague and quite a challenge when starting. It just touches too many moving parts of a company’s overall look and feel. In here, I will show you a simple guide I use to show the 8 elements when building your own brand. Let’s start with the 2 EXTERNAL ELEMENTS...
As a brand consultant for companies, I know for a fact how important branding is. The important thing in branding is that it is an opportunity to create your company’s personality and make a closer connection with your customers. The key to strong fashion branding is through differentiating your brand from the rest of the...
In everyone’s fashion journey, there will be a great deal of people within the fashion industry that you’ll get to meet or better yet, one or a few of them will be a role that YOU will have to perform to survive! Some will become your team members, but most likely, you will encounter at...
Being an entrepreneur is difficult to do. It’s a life sentence. It’s like being the captain of a ship without a fixed destination. The goal is to keep looking for the next viable stop and to survive. It’s not always smooth sailing. I found it the hard way being an entrepreneur in fashion business, and...
When you build a strong relationship with your clients for your business, it creates loyalty, security and prosperity to your business. Make sure you start off and stay on the right foot with your clients whether you’re meeting in person, via phone audio or video calls with Zoom, Google Meet, Skype or Slack. Here are...
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