Ok, so you’ve decided to name your brand name with your full name. Good for you. While there are likely a lot of good things that come from doing so, there is a lot of bad at the same time if you decide to use your name. Here are the 3 Pros and 3 Cons...
There is a certain feeling that we get when something happens to us. A feeling that we think that “It’s all over now. It’s all gone. Everything is lost. It’s all fucked up now.” Or something close to those. What’s going to follow are multiple complaints, misery and self-pity, the impotent struggle polarizing something that...
I recently completed reading a good eye opening book from Amy Morin who is a licensed clinical social worker, college psychology instructor and psychotherapist. In the book “13 things mentally strong people don’t do”, Amy focuses on talking about mental strength on a global level. In these times where the global pandemic has caused us...
Following through on yesterday’s blog on the reasons why you can’t sleep at night, which is primarily due to us using our phones at night to “help us fall asleep”, which I also explained why it’s doing the reverse to us. I researched on how we can prepare ourselves to be able to sleep earlier...
Do you find yourself sleepy by 11pm but still up by 3am? You are not alone. Every night, about 2 to 3 hours before you go to bed, a tiny gland in our brain begins to release a hormone called melatonin. Melatonin tells your body that it’s nighttime and makes you sleepy. When daylight hits,...
Following through yesterday’s blog on your brand value worksheet, we talk about setting a brand tone. When you present a product with different writing styles and combination of words, it can create different perceptions of the same item to customers. Make sure to talk about your brand, the collections or products in a way that...
If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not...
It’s important to understand what is happening with your business. The first thing you should be doing is researching your competitors, studying your own brand’s strengths/weaknesses, so you can brainstorm and plan accordingly with your team. When you understand the entire business in and out, it makes it so much easier to work on what’s...
Today’s generation has the shortest attention span ever. I would even bet one would not be even able to get past the 2nd paragraph here without getting distracted by a notification on another social network while reading this. It’s tough for many of us to stay focused because everything is at our fingertips or a...
In everyone’s fashion journey, there will be a great deal of people within the fashion industry that you’ll get to meet or better yet, one or a few of them will be a role that YOU will have to perform to survive! Some will become your team members, but most likely, you will encounter at...
Being an entrepreneur is difficult to do. It’s a life sentence. It’s like being the captain of a ship without a fixed destination. The goal is to keep looking for the next viable stop and to survive. It’s not always smooth sailing. I found it the hard way being an entrepreneur in fashion business, and...
Allowing other to trust you stems from integrity. That’s the bottom line of it. Without trust, you have nothing and everything that you have can be taken away just like that. Trust is the most important ingredient in all types of relationships. It’s is the glue that holds all people together and the key to...
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