If you already know the difference between having good debts versus bad debts, go ahead and skip this one. But for those that want to learn more about these 2 types of debts and my experiences about it, you may want to read on. In this article, I’m going to be talking about debts in...
Ah yes, referrals, recommendations and “word of mouth” are small business owner’s best tools. They’re so inexpensive and valued to land clients just like the ones you love the most. To encourage them to do so for you, ask a client to consider referring you to another client after you’ve successfully concluded a project with...
How many clients do you have when you started the year? And how many have you gained or lost as of today? I asked this because simply, repeat clients earn you a lot more for your time. Every new client or customer you get comes with an “acquisition cost”, factor in your advertising cost to...
What makes someone successful? One common thing you will see is the willingness to take on greater risks. It’s a major component to achieving the grandest goals in life. You may be surprised too that it can solve 2 kinds of problems. If you find yourself in a situation where you feel like you haven’t...
If you own a business or a personal brand, social media strengthens it by helping you build solid relationships, provide better customer service, reach more people outside of your network, gain insights, receive quick feedback from your customers, access influencers and gain industry information. But where do you need to spend your time and effort...
Where does work end and your life begin? Since the pandemic hit us all worldwide, many have transformed their homes to their new office. Employees do their projects at home and business owners run their businesses from home now. Doing so leaves us with a problem: We get stuck to never really leaving work, since...
Your email list is one of your business’s most valuable assets. It’s where you add up awareness and a loyalty base including driving conversations further. Here are 7 email marketing tips that can work for you. 1. Choose an email service provider such as Mailchimp and Constant Contact to make things polished in sending out...
The market for content driven marketing in the digital world is now at an all time high. And it’s not slowing down at all. Most content creators are into at least 1 of the 3, besides their own social media accounts. If you’re looking to build your audience, there’s no better way to do so...
The tweet you saw above will serve important lessons (or reminders?) for many brands now and in the future. Know your customers (KYC) – If there’s one thing the Filipino customer will complain about – it’s the quality of connectivity in this country. A single day on any of the telcos’ social pages will tell...
“Your network is your net worth” is one of my favorite quotes to say whenever I’m doing talks to colleges and companies. Networking leads to new connections, that can lead to clients, new business opportunities, mentorships and more. Here are seven tips to make you think you’re networking and believe you’re connecting people. LinkedIn activity...
Have you heard about the “Elevator Pitch”? It’s a 30 second answer to the “What would you do?” question. It’s so used widely because delivering it should take you the length of an entire elevator ride. This is the way I’ve pitched first time to everyone to get to that very important sit-down meeting with...
What’s a logo? You see it everywhere and every time on everything. Logos leave a lasting impression that identifies to your brand. It is a symbol that form the center of your brand’s visual identity as a whole. Logo is short for “Logotype, from the Greek word logos and typos (word imprint). Working with my...
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