One thing that stands out for me when I help entrepreneurs start their own small business is that their branding and logo don’t exactly meet eye to eye. It’s a common problem. I’ve seen brands that have approached me and my first reaction is a face palm, like, “what were you thinking?”. The thing is,...
I keep talking about how important branding is and here’s what I learned being so brand conscious myself as a kid growing up due to 3 things: 1. Family influence 2. Peer Pressure studying in a private school and 3. Marketing influence (TV, Billboards, Magazine). So many people tend to buy brand names no matter...
I’ll tell you this, and I learned this the HARD WAY: It’s always a smart idea to protect your business and yourself with a contract in play before you begin being on a retainer or before you even start working on a project. There have been a lot of cases where I worked my ass...
We’ve been there before. That jittery unsure feeling of what to say to your boss, those sleepless nights trying to compose that message or short speech on why you should be given a raise that you think that you deserve after serving for a certain period of time. As being both a paid employee and...
Have you ever been offered a job, bought a car or a house? If you have, then you must have had the opportunity to negotiate. Sharpening your negotiation skills will benefit you and your business significantly. I negotiated one of my business from being acquired for 60% of what I was asking, to 100%. I’m...
Becoming more valuable gradually happens over time. I’ve been there myself. I remember my first gig where I was being paid just a little over minimum wage as a consultant back in 2008 to now where I can command way more than that just for my time and thoughts in certain businesses. What I can...
I wrote this on my social media account about a year ago and I wanna pounce on this one again through my blog. Influencer marketing is overly underpriced if you work with plenty of micro and even nano influencers. They’re very authentic for one because even if they have fewer following, they have a strong...
It’s a weekend! I usually reserve my weekends to watch a movie or 2 during this time. Here’s a list of 5 movies/documentaries you need to watch during your free time over the weekend. ?? FYRE – Learn social media and how NOT to plan events. LOL 2. Catch Me If You Can – Discover...
The gig economy is massive and just as important as any business there is right now. I’m in it as well and I freaking love it. Earning in the gig economy is basically about identifying opportunities and growing your path to being average to becoming big. It takes patience, a lot of it, so here’s...
So you just started your business, but the problem is that you’re in the Red Ocean Market instead of being in the Blue Ocean Market (ROM – A lot of businesses in the same business; BOM – Only a few in the same business), and now you have plenty of people in the same neighborhood...
I remember the first time I got promoted from being an entry level high performing employee to becoming a first time supervisor. I went from being one of the best to being a rookie real quick. In some sort of analogy, it’s like having your own children. Before getting promoted, I was only responsible for...
Search the internet on what a manager should and shouldn’t do, you’ll find a lot of info about it. And that’s what makes it hard to know where to begin. Even if you know where to look, it’s nearly impossible to learn everything. The main objective must be to find out ideas that will create...
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