Vlogging, Blogging and Podcasting

Vlogging, Blogging and Podcasting

The market for content driven marketing in the digital world is now at an all time high. And it’s not slowing down at all. Most content creators are into at least 1 of the 3, besides their own social media accounts. If you’re looking to build your audience, there’s no better way to do so than creating and promoting high quality content with consistency. Agree? I have all of these 3 covered. I have a Podcast called the Life Deck Show, a YouTube channel in my name and this blog that you’re reading now which is my favorite of them all if you ask me, since I am at best a writer.

Let’s talk about the 3 types and how to promote them. Let’s go!

BLOGGING:

Shortcut for “WEBLOGGING”, it has been around for more than 20 years and refers to regularly writing and sharing fresh content on your website filled with photos, links and videos. The goal is to do at least 400 to 800 words, longer if you’d like, and posting at least 4 to 7 times a week. Work ahead so you can bank a lot of content ready in advance. I usually bank in 10 to 15 contents in advance. It gets more when I’m in the mood and it’s also helpful when I’m not in the mood to write knowing I have a scheduled blog up regularly every morning, every day.

Promote your blogs via your own website, your social media channels, other sites, social media groups you are a part of, email listing (I use webmonkey) and publish it in LinkedIn.

VLOGGING:

This is the video version of blogging. Sharing regular video updates that talks about topics of interest related to you or your brand. Think bite size when it comes to length and strive to be an original (not another copy of a famous vlogger), then show your personality by being you!

Promote your vlogs via YouTube, your own website, your social media channels, email, other sites and social media groups.

PODCASTING:

I love talking, but I’m camera shy, that’s why I chose to do Podcasts instead of Vlogging at first. I recorded every Podcast episode I made of the Life Deck Show with me unconsciously looking at the camera. Podcasts are a great way to connect to your listeners that are on the go or need someone to listen to on their background while working. It’s also easy to record using your smartphone’s built-in microphone or connecting it to an earphone. Aim for episodes between 15 minutes to an hour and create an outline or a very basic script to stay focused on your conversations or topics. Be sure to take advantage of the SHOW NOTES section to mention your own site and social media accounts in the recording itself so you would know how many loyal fanbase you’re attracting by the followers and comments you get.

Promote your podcasts via iTunes, Google Play stores and all the podcast platforms you’re in. I use anchor.fm. Use your own website to promote, your social media channels, email blasting and other websites including social media groups (fb groups).

In addition to why I love Podcasts is because it’s a QUINTUPLE THREAT for content. Here’s why:

1. It’s a Podcast, so audio content in many podcast platforms.
2. When you record it with video, it now becomes a Video Podcast for your YouTube vlogs.
3. Getting best snippets from the Podcast video can be used for your social media content. Ex. A 3 minute segment of your Podcast can become a post for fb, twitter and IG.
4. Transcribe it and it can become an e-book and also an actual book.
5. The best quotes in your topics you can write them down and make it a fb and twitter post that you can screenshot for use in an actual post too.

Check my social media feed on fb and IG, you’ll see most of it stems from my Podcasts! Enjoy!

Question of the day: What platform are you into the most out of the 3 and why?

Social Media Share

What people talk 17 Comments

December 20, 2020 Khel Lawrence

For me, I would prefer vlogging. Honestly, I am not into reading too much info as I get tired easily. In terms of podcast, I enjoy them as I just listen to them. But, if the voice is too boring, then I would not get interested. But for vlogging, not only I get to see the faces of the vlogger, I also get to see what they are seeing. It feels as though they are taking me with them with their adventure.

December 20, 2020 Mike Ulep

I guess it would be a mix of all the three. I do not just prefer one over the other as all of them have their own pros and cons. But if I were to rank them, I would like number first to be vlogging, them second would be blogging, and third would be podcasting. Vlogging because that is the trend now as there are more vloggers and they are numerous on YouTube. Blogging would be next because I get to read them over and over again and I can also highlight some key points in the blog. Podcasting would get me to imagine what the podcasters are talking about.

February 5, 2021 rhona

I love vlogging, I think it’s a good way to see the place that they’re from, find out about their daily lives, the types of issues they face, understand what they think and how they feel, discover the similarities you share despite the geographic differences (or even the differences despite the geographic similarities).

One of my favourite aspect is find out that my friends (or even family members) watch the same vloggers as I do. My next favourite thing of following vloggers is to look back at their videos and see the progress and the changes in their life over the years.

February 5, 2021 Aldwin

A lot of vloggers are vlogging to earn a living. So right there is reason number one why the vast majority of people vlog. YouTube will pay cash in exchange for running adverts over your videos. That’s called monetization.

You can also make money from your vlog by getting sponsorship and brand deals

If you are not monetizing your videos then another reason to vlog would be to build your personal brand

If you are not monetizing or building your personal brand then you might just be vlogging to educate your audience on some subject matter.

February 5, 2021 Aldwin

Other benefits include that you get to build your public speaking skills vlogging, you get to connect with people you may not have met before that are in your audience or other vloggers.

Your video editing and other essential practical skills will improve thus leading to increased levels of confidence.

As more and more people see your vlogs you may be exposing yourself to more positive opportunities business and personal.

The final reason to vlog is just that maybe you find the whole process of creating and sharing just a fun thing to do.

February 5, 2021 Nigel

There are many benefits of being a vlogger. The point is that you shouldn’t start off vlogging due to the benefits. Rather, you must choose to start vlogging because you want to make vlogs.

It’s so easy to get caught up in the luxurious benefits of being a successful vlogger. Some of you may want to be famous and rich because you’re following successful vloggers on YouTube. And, you’re inspired by their lifestyle.

I get it. You can be successful too. I have no doubt about it.

February 5, 2021 Jerome

I prefer blogging because it attract an audience. Blogging enables you to reach the billions of people that use the Internet. Blogging can help you promote yourself or your business. Blogging works as a method for attracting an audience because it provides something of value to them before asking for anything in return.

February 5, 2021 Jerome

When someone reads your blog they can get to know your personality and opinions. Blogging can convert traffic into leads and leads into customers. Blogging can “warm up” your cold calls and traffic from other sources. If someone receives your cold call, they may be more receptive if they’ve read your blog and received value from it.

February 5, 2021 Jerome

Blogging forces you to teach yourself what you don’t know and to articulate what you do know. When you begin writing a blog post, you are forced to organize your thoughts. If there are any gaps in the topic that you are writing about, you will have to learn about it. Writing out and articulating your thoughts is a great way to internalize something you’ve learned or experienced. Writing helps you become more familiar with the topic you’re writing about.

February 5, 2021 Jimbogs

I love blogging because it enables you to be your own media company. You can tell your story the way you want to tell it without being dependent on journalists. When you are writing about a topic of your own interest, you can decide how to portray a story, what information to include, and what information to exclude. Blogging allows you to ensure that all information included in the blog is factual.

The audience you attract through blogging doesn’t have to just be your “audience.” They can become your friends, colleagues, partners, or lovers.

February 5, 2021 Joseph Santos

If you have a blog with a lot of readers, there may be opportunities to monetize. In today’s economy, being diversified and having additional sources of income can be tremendously beneficial. If you are working a job that doesn’t pay as much as you’d like, or if you would simply like to earn more money, blogging can make for a great side income. Income generated from blogging can also be “passive,” meaning it can be automated and is not directly correlated to the amount of time you put in to it.

March 29, 2021 Redido

Vlogging, or video logging, is a phenomenon that has really taken off in the last 5 years. Quite simply vlogging is a video blogging trend, as opposed to written blog posts. Although initially seen as a pastime for the younger generation, vlogging has more recently become a great option for all ages.

March 29, 2021 Redido

Vlogging can be based on topic, making it an ideal medium for individuals and businesses alike. Just pick your niche and start recording. However, making interesting videos that attract an audience can be much more difficult… try not to let this put you off! There are many benefits to vlogging, and whatever your business or personal goals, vlogging can be an effective way to help you achieve them.

March 29, 2021 Jerome

Yes, making video blogs or vlogs has become popular to the point that it is a job for a lot of people. If we look back at when it all started and when vlogging overpowered blogging, it appears that the shift started in 2005 when YouTube came into being. Almost 5 billion videos are seen on YouTube every single day, which makes vlogging a pretty big deal. People are preferring to watch more videos. It has become so popular that when kids were asked what they wanted to become when they grow up, they replied they wanted to be vloggers.

March 29, 2021 Joseph Santos

A vlog is little pieces of history just waiting to be remembered.

March 29, 2021 Jerome

A vlog keeps you creative

March 29, 2021 Jerome

A vlog demonstrates your knowledge or expertise
One of the greatest advantages of having a vlog is the ability to share what you know.

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