Following through yesterday’s blog on your brand value worksheet, we talk about setting a brand tone. When you present a product with different writing styles and combination of words, it can create different perceptions of the same item to customers. Make sure to talk about your brand, the collections or products in a way that...
If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not...
It’s important to understand what is happening with your business. The first thing you should be doing is researching your competitors, studying your own brand’s strengths/weaknesses, so you can brainstorm and plan accordingly with your team. When you understand the entire business in and out, it makes it so much easier to work on what’s...
When you know how to identify your target customers, it’s going to be a lot easier to develop effective marketing strategies geared towards it. For it to be effective, it has to be clear and specific. It’s good to take note that keeping your target customers in mind when making business decisions. A couple of...
I understand how branding can be vague and quite a challenge when starting. It just touches too many moving parts of a company’s overall look and feel. In here, I will show you a simple guide I use to show the 8 elements when building your own brand. Let’s start with the 2 EXTERNAL ELEMENTS...
As a brand consultant for companies, I know for a fact how important branding is. The important thing in branding is that it is an opportunity to create your company’s personality and make a closer connection with your customers. The key to strong fashion branding is through differentiating your brand from the rest of the...
In everyone’s fashion journey, there will be a great deal of people within the fashion industry that you’ll get to meet or better yet, one or a few of them will be a role that YOU will have to perform to survive! Some will become your team members, but most likely, you will encounter at...
Being an entrepreneur is difficult to do. It’s a life sentence. It’s like being the captain of a ship without a fixed destination. The goal is to keep looking for the next viable stop and to survive. It’s not always smooth sailing. I found it the hard way being an entrepreneur in fashion business, and...
Allowing other to trust you stems from integrity. That’s the bottom line of it. Without trust, you have nothing and everything that you have can be taken away just like that. Trust is the most important ingredient in all types of relationships. It’s is the glue that holds all people together and the key to...
in Basketball, Book Review, Business, Life Deck Notes, My Reviews, Self-help A LIST OF 70 BOOKS WORTH READING
My top 70 most recommended books to read for entrepreneurship, self-help, motivation and knowledge.
So you’ve put in all the hard work, smart planning and consistent effort. Because of that, your business has grown tremendously. Although you’re still beginning your journey, you should be really thinking about growing and scaling your business. Whenever your business can serve a growing customer base without increasing overhead costs, you’ll be profitable and...
When you build a strong relationship with your clients for your business, it creates loyalty, security and prosperity to your business. Make sure you start off and stay on the right foot with your clients whether you’re meeting in person, via phone audio or video calls with Zoom, Google Meet, Skype or Slack. Here are...
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