November 7, 2020 Antonio Aguirre, Jr. GROWING AND SCALING YOUR BUSINESS

So you’ve put in all the hard work, smart planning and consistent effort. Because of that, your business has grown tremendously. Although you’re still beginning your journey, you should be really thinking about growing and scaling your business. Whenever your business can serve a growing customer base without increasing overhead costs, you’ll be profitable and having a healthy growth trajectory.

Here are 4 ways for you to grow and scale your business even further:

1. BE PROACTIVE, NOT REACTIVE – This for me is something I learned very early on, not as an entrepreneur but as an employee. I learned to anticipate customer demand instead of reacting to it and more. As you continue to deliver products, sell your services or create new business partnerships, you will want to think about replicating what you’re doing in the most efficient ways possible. By simply creating and sticking to a defined process that you continuously improve on, you now have a robust system in place.
2. SIMPLIFY AND FOCUS – Offering a defined set of products or services lets you focus on doing what your strengths are at best. Instead of chasing down every project under the sun, you might offer 2 to 3 services at most. Rather than coaching anyone who needs it, you create your own niche. It goes back to defining your type of customers and creating products they will love.
3. TAKE A STEP BACK AND THEN SEE THE BIGGER PICTURE – Whenever I’m starting out, every project or sale feels like the one that you sustain. As you continue to build, you start to create a wave that sustains your business. That’s when you’ll be big enough to see your business sustain itself no mater who is in charge. Just make sure that the person you put in charge is responsible, savvy and a great contributor to your overall success.
4. CONSIDER SUBCONTRACTING PEOPLE – If everything had to go through you forever, you’d be the bottleneck of your business. You want to build a business with a mind toward reducing dependencies on particular people or parts of the process. Getting people you can teach the process and possibly using automation when possible goes a long way to your freedom to focus on what you’re good at.

In the end, you would want a business that runs on what I call “perpetual motion” wherein even if you do a sabbatical leave, when you get back, it’s still there running like a well oiled machine. A sustainable business without you being the fulcrum of everything.

Question of the day: Does your business rely on you to run?