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There is a certain feeling that we get when something happens to us. A feeling that we think that “It’s all over now. It’s all gone. Everything is lost. It’s all fucked up now.” Or something close to those. What’s going to follow are multiple complaints, misery and self-pity, the impotent struggle polarizing something that...
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I recently completed reading a good eye opening book from Amy Morin who is a licensed clinical social worker, college psychology instructor and psychotherapist. In the book “13 things mentally strong people don’t do”, Amy focuses on talking about mental strength on a global level. In these times where the global pandemic has caused us...
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A brand’s name is almost everything to itself. Having a strong and memorable name that sticks to a consumer’s mind shows the start of a great brand which lets your customers remember you easily while you’re building a connection instantaneously. Your brand’s logo and name are essential to creating your overall brand image, so make...
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Continuing on yesterday’s blog on how to have a single direct message to your consumers, we talk about the challenges to overcome in today’s ever evolving world of fashion business. I’ve listed down 4 challenges a brand has to overcome for their business to succeed continuously. 1. BALANCING BETWEEN CREATIVITY AND CONSISTENCY – It’s really...
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For a brand to remain relevant and keep growing it’s fanbase, it has to relay a single direct message to it’s consumers. The key to building and maintaining a strong brand is through consistent messaging. Each brand new Season, every part of your business should be consistent with your core brand values. (Read my previous...
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Following through on yesterday’s blog on the reasons why you can’t sleep at night, which is primarily due to us using our phones at night to “help us fall asleep”, which I also explained why it’s doing the reverse to us. I researched on how we can prepare ourselves to be able to sleep earlier...
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Do you find yourself sleepy by 11pm but still up by 3am? You are not alone. Every night, about 2 to 3 hours before you go to bed, a tiny gland in our brain begins to release a hormone called melatonin. Melatonin tells your body that it’s nighttime and makes you sleepy. When daylight hits,...
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Following through yesterday’s blog on your brand value worksheet, we talk about setting a brand tone. When you present a product with different writing styles and combination of words, it can create different perceptions of the same item to customers. Make sure to talk about your brand, the collections or products in a way that...
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If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not...
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It’s important to understand what is happening with your business. The first thing you should be doing is researching your competitors, studying your own brand’s strengths/weaknesses, so you can brainstorm and plan accordingly with your team. When you understand the entire business in and out, it makes it so much easier to work on what’s...
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