Following through yesterday’s blog on your brand value worksheet, we talk about setting a brand tone. When you present a product with different writing styles and combination of words, it can create different perceptions of the same item to customers. Make sure to talk about your brand, the collections or products in a way that...
If you asked me to define each of my brands or any of the brands that I handle, I’ll give you 3 words to describe each one of them. This is how you can define your core brand values with just a few simple words that can stick together and most importantly, makes sense. Not...
It’s important to understand what is happening with your business. The first thing you should be doing is researching your competitors, studying your own brand’s strengths/weaknesses, so you can brainstorm and plan accordingly with your team. When you understand the entire business in and out, it makes it so much easier to work on what’s...
When you know how to identify your target customers, it’s going to be a lot easier to develop effective marketing strategies geared towards it. For it to be effective, it has to be clear and specific. It’s good to take note that keeping your target customers in mind when making business decisions. A couple of...
I understand how branding can be vague and quite a challenge when starting. It just touches too many moving parts of a company’s overall look and feel. In here, I will show you a simple guide I use to show the 8 elements when building your own brand. Let’s start with the 2 EXTERNAL ELEMENTS...
As a brand consultant for companies, I know for a fact how important branding is. The important thing in branding is that it is an opportunity to create your company’s personality and make a closer connection with your customers. The key to strong fashion branding is through differentiating your brand from the rest of the...
In everyone’s fashion journey, there will be a great deal of people within the fashion industry that you’ll get to meet or better yet, one or a few of them will be a role that YOU will have to perform to survive! Some will become your team members, but most likely, you will encounter at...
Being an entrepreneur is difficult to do. It’s a life sentence. It’s like being the captain of a ship without a fixed destination. The goal is to keep looking for the next viable stop and to survive. It’s not always smooth sailing. I found it the hard way being an entrepreneur in fashion business, and...
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