It’s important to understand what is happening with your business. The first thing you should be doing is researching your competitors, studying your own brand’s strengths/weaknesses, so you can brainstorm and plan accordingly with your team. When you understand the entire business in and out, it makes it so much easier to work on what’s...
When you know how to identify your target customers, it’s going to be a lot easier to develop effective marketing strategies geared towards it. For it to be effective, it has to be clear and specific. It’s good to take note that keeping your target customers in mind when making business decisions. A couple of...
Being an entrepreneur is difficult to do. It’s a life sentence. It’s like being the captain of a ship without a fixed destination. The goal is to keep looking for the next viable stop and to survive. It’s not always smooth sailing. I found it the hard way being an entrepreneur in fashion business, and...
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