Stance is an American sock, underwear and T-Shirt brand founded in December 2009. Stance is headquartered in San Clemente, California. As of March 2015, the company had sold over 36 million pairs of socks and raised over $115 million from investors. In early January 2015, Stance began raising $50 million to fund their expansion into the underwear market. In April 2016, Stance raised an additional $30 million in a funding round that valued Stance at $400 million and was led by Mercato Partners and included August Capital, Kleiner Perkins Caufield & Byers, Menlo Ventures, Shasta Ventures, and Sherpa Capital as returning investors. Stance was named the official sock of the NBA and MLB in April 2015 and May 2016, respectively. The company has 18 US retail stores in Irvine, Las Vegas, Livermore, Los Angeles, Miami, New York City, Orlando, Portland, Salt Lake City, San Clemente, San Diego, Tulalip, New Jersey, Chicago, and Minnesota. In October 2018, Stance opened their first International store in Covent Garden, London, England.