THE BEST FITNESS BRAND IN THE WORLD Reebok is an American-inspired global brand with a deep heritage in fitness. In fact, our mission is to be the best fitness brand in the world. At Reebok, we know that greatness doesn’t come from standing still. We have a long history of pushing boundaries. We’re the brand that helped usher in a fitness movement that forever changed the way we look at spandex and headbands. It’s not the 1980s anymore but today, we continue to be daring in everything we do. We are curious, provocative, witty and unexpected. We are Reebok. As we’ve transitioned from a traditional sports brand to a brand focused on fitness, we have come to understand one universal truth: That living an active life enables people to be their best selves – physically, mentally and socially. At Reebok, we believe that through sport, we have the power to change lives. And our sport is fitness.