THE 1920s: BUILDING THE FOUNDATION German immigrant Ehrhardt Koch, 37 and a skilled craftsman saw an opportunity to redesign the process used and the quality of “fashion” headwear. In 1920, his dream came true when he borrowed money from his sister, Rose to start New Era Cap Co. His expertise and open-mindedness led to the company producing 60,000 Gatsby-style caps in the first year. Fact From The Archives: Our first manufacturing plant was located in a rented back room on Genesee St., Buffalo, NY until 1932

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