Picking the digital home for your brand is a very important decision to make. In this article, I’ll teach you the 2 most important marketing tools you need: A Website and an E-Commerce Platform. In this part, we’ll go through Websites.
So, what are you options? There are 2 kinds, DIY Website Platforms or Professional Do-it-for-you Web Development teams are your options.
DIY Website Platforms | There are plenty of existing website platforms that offer you great DIY capabilities and unique design templates. They all mostly operate on some sort of monthly or annual contract basis which offers you flexibility. Then there a paid add-ons that can amplify your SEO (search engine optimization), site visit tracking and e-commerce capabilities like payment gateways. Examples of those are Squarespace, Weebly, WordPress and Wix. These sites mostly offer you a large library of pre-existing website templates that you can use, drag and drop interface, guided setups, pre-purchased themes, and even AI Design Intelligence. The downside is that if you’re not creative enough, you might find yourself lost in the direction which you want to go through and looking at a mess of a website when you’re done choosing a generic template that many sites have used already. This is where the next option comes in.
Professional Do-it-for-you Web Developers | If you find yourself creatively challenged to make your own website, or simply don’t have the time to create your own website, this is your best option. Some people may think it is an expensive option, but it’s not. It really depends on what you want to be done on your website, the more elaborate your website it, the more pricey it will get, but if you don’t want the bells and whistles that goes along with it, finding a Web Developer to make your website is the least time consuming project you will do for your brand. An example of that is a company called Hostrident.com Web hosting and website creation service which offers a variety of clients one of a kind design specific to their website’s liking. Hostrident is similar to sites like GoDaddy, Namecheap and BlueHost, but what makes it unique is that it focuses also on the most important end result, the website itself. Everything is made from scratch with a hands on team of professionals with years of experience, so you’re assured that your website is completely unique and none like any other website. You simply fill out a customer contact form and answer all questions, and they process your website creation. They also host your website monthly or annually for a very competitive price, provide 100+ custom firstname.lastname@example.org email addresses with unlimited storage and unlimited bandwidth, something unmatched by DIY websites. Prices usually start at $200 (Php 10,000) and up. Monthly charges go between $20-$40, that includes web/email hosting and limited website revisions/updates.
Part 2 of 2 is about E-Commerce. Head on to the next article on my blog. Share if you found value!
Question of the day: Where is your website hosted and why did you choose them?
*Featured Image: Hostrident.com